Bali furniture wholesale export means buying a mixed container of rattan, teak, mahogany and wood-and-metal pieces straight from Bali and Jepara workshops, then shipping it FOB Semarang or Surabaya. This guide walks importers through every step — showroom tour, SKU selection, specs, production, QC, packing, cubing, documents and landed cost.
Wholesale here follows Indonesia’s KBLI 46420 classification, which covers bulk sales of furniture and home furnishings to retailers, interior designers, hotels and export buyers across wood, rattan and metal. Pricing is quote-based per piece and per spec — every USD figure below is an indicative example (as of 2026, subject to change), not a fixed price. Your real quote comes from your own item list.
Bali Furniture Wholesale is operated by the Juara Holding Group desk and is part of Juara Holding Group, an Indonesian group operating from Bali across Indonesia since 2015.
What does the showroom-to-container journey look like?
Most first orders follow the same seven moves. You do not need to fly in for step one — many buyers start with a video walk-through and a shared item list.
- Share your item list, mood board or reference photos.
- Receive a per-spec quote drawn from your list.
- Book a showroom visit in person, or a live video tour.
- Lock SKUs, materials and finishes; approve a sample where needed.
- Production runs to your confirmed spec and timeline.
- QC inspection happens before anything is loaded.
- Cubing, packing, FOB handover and the document pack.
How do you choose SKUs, materials and finishes?
Bali and Jepara workshops build in four broad material families, and a single mixed container usually blends them. Match the material to the destination climate and the buyer’s price point before you confirm grade and finish.
- [Rattan furniture wholesale](/rattan-furniture-wholesale/) — natural cane for indoor and covered settings; see also [synthetic rattan furniture](/synthetic-rattan-furniture/) for weatherproof outdoor use.
- [Teak furniture wholesale](/teak-furniture-wholesale/) — dense, oily hardwood favoured for [teak outdoor furniture](/teak-outdoor-furniture-wholesale/) and hotel projects.
- [Mahogany furniture wholesale](/mahogany-furniture-wholesale/) — smooth grain for indoor [dining](/dining-furniture-wholesale/), [bedroom](/bedroom-furniture-wholesale/) and [living-room](/living-room-furniture-wholesale/) ranges.
- [Mixed wood-and-metal furniture](/mixed-material-furniture-wholesale/) — industrial and contemporary lines.
Buying for a property or a range? Route through [hotel and resort supply](/wholesale-furniture-for-hotels-resorts/), [interior-designer wholesale](/wholesale-furniture-for-interior-designers/) or [outdoor furniture wholesale](/outdoor-furniture-wholesale/). For a private range, look at [OEM and private-label furniture](/oem-private-label-furniture/) and [custom manufacturing](/custom-furniture-manufacturer-bali/). Two blogs worth reading first: our notes on [natural vs synthetic rattan for export](/blog/rattan-vs-synthetic-rattan/) and [teak grades explained](/blog/teak-grades-explained/).
What happens during production and QC before loading?
Once specs are signed off, the workshop schedules production and gives a target completion date. Rattan weaving and hardwood joinery move at different speeds, so a mixed order is paced to the slowest line. Before loading, a QC pass checks dimensions against spec, moisture and finish on wood, weave tightness on rattan, hardware, and packing integrity. Fix issues at the workshop — not at the destination port. This is also when the [MOQ mixed container](/moq-mixed-container-furniture/) is finalised so the load cubes out efficiently.
How is a mixed container packed and cubed?
Your MOQ is effectively one container that fills its volume (cubes out), not a fixed piece count. Rattan and outdoor sets are light but bulky, so they hit the volume ceiling first; solid teak and mahogany are dense and add weight fast. A good pack mixes both.
| Container | Approx. internal volume | Typical mixed load | Best for |
|---|---|---|---|
| 20ft standard | ~33 CBM (usable ~25–28) | ~150–250 pieces | First orders, testing a range |
| 40ft standard | ~67 CBM (usable ~55–58) | ~300–450 pieces | Repeat, established buyers |
| 40ft High Cube | ~76 CBM (usable ~60–68) | bulky rattan/outdoor sets | Light, high-volume goods |
Figures are approximate and depend on piece mix and packing method. Containers usually consolidate and ship [FOB Semarang](/fob-semarang-furniture-export/) or [FOB Surabaya](/fob-surabaya-furniture-export/) on Java, even for Bali-made goods, because sailing options are wider there. Our guide to [loading a 40ft furniture container](/blog/how-to-cube-a-40ft-container/) covers stacking order in detail.
Which documents travel with a Bali furniture export?
Wooden furniture needs timber-legality proof. SVLK is Indonesia’s national timber legality system, and a V-Legal document issued by an LVLK verification body is the standard proof of wood legality for export; FSC certificates apply where held. We prepare the pack — we never invent certificate numbers, and we never guarantee a customs or EUDR outcome.
| Document | What it proves | Issued by |
|---|---|---|
| Commercial invoice | Value and terms of sale | Exporter |
| Packing list | Piece count, cartons, weight, CBM | Exporter |
| Bill of lading (or airway bill) | Cargo receipt and title | Shipping line / forwarder |
| Certificate of origin | Made in Indonesia (for duty/preference) | Authorised issuing body |
| SVLK V-Legal document (or FSC) | Timber legality of wood parts | LVLK verification body |
Exporters confirm commodity rules, HS codes and any restricted-goods (Lartas) provisions through Indonesia’s INSW national single window. EU-bound importers should also prepare deforestation due-diligence records — geolocation and legality data — since wooden furniture sits in scope of the EU’s rules. Prepare the documents; do not promise a specific clearance result. Our [SVLK and V-Legal explainer](/blog/svlk-v-legal-explained/) and [EUDR notes for importers](/blog/eudr-furniture-importers-2026/) go deeper. Need help assembling the pack? See our [export documentation service](/furniture-export-documentation-service/).
How do you calculate landed cost?
Landed cost is FOB plus freight, duties and destination handling. The numbers below come from a published Bali sourcing guide and are examples only — your quote reflects your actual item list.
| Cost line | Indicative example (2026, USD) | Notes |
|---|---|---|
| FOB chair (example) | 105–175 each | ≈ IDR 1,700,000–2,800,000 at guide’s rate |
| Export packaging | 5–20 per piece | rattan needs more protection |
| Inland transport to port | 100–300 per container | Bali workshop to port |
| Sea freight | 80–200/CBM short; 150–350/CBM long | route-dependent |
| Customs brokerage | 150–400 | at destination |
| Local delivery | 100–500 | at destination |
| Import duty | 0–5.7% of customs value | varies by country |
For a small-to-medium LCL shipment to Australia, Singapore or Europe, the same guide suggests budgeting an extra 25–40% above FOB to cover these lines. Note the currency rule too: Bank Indonesia Regulation No. 20/2/PBI/2018 requires declaring cash of IDR 100,000,000 or more (about USD 6,250–6,500) on departure — relevant if you carry payment.
How does a quote or sourcing visit work?
Getting a real number takes one item list and a short conversation. Send your SKUs and target specs; the Juara Holding Group desk returns a per-piece quote and a suggested container plan.
> Ready for a tailored quote? Send your item list to the Juara Holding Group concierge on WhatsApp +62 811-3941-4563 or email [bd@juaraholding.com](mailto:bd@juaraholding.com). You can also submit the quote request form on this page (name, email, destination, cargo details, message) and we will reply with pricing built from your list — no fixed catalogue prices, just your specs. Bookings are handled directly by the reservations team.
Frequently Asked Questions
Do I need to fly to Bali to place a wholesale order?
No. Many buyers place first orders entirely by video tour and a shared item list. You approve SKUs, finishes and samples remotely, and QC photos or video are sent before loading. An in-person showroom visit helps for large or bespoke ranges, but it is optional — the quote and container plan are built from your list either way.
What is the minimum order for a Bali furniture export?
The practical MOQ is one container that cubes out — a 20ft or 40ft High Cube filled by volume rather than a set piece count. A 20ft suits a first, mixed order; roughly 150–250 pieces depending on how bulky the mix is. Smaller volumes can move as LCL, but per-unit freight rises, so a full container is usually more economical.
Which port will my container ship from — Bali or Java?
Even for Bali-made goods, containers most often consolidate and sail FOB Semarang or Surabaya on Java, where sailing schedules and rates are wider. Cargo trucks from the workshop to the port before loading. Benoa in Bali handles some shipments, but your quote will name the FOB port used so you can plan freight from there.
How long does a first showroom-to-container order take?
Plan for production plus consolidation. A mixed rattan-and-hardwood container is paced to its slowest line, and QC before loading adds a buffer. As a rough planning figure, budget several weeks from confirmed specs to FOB handover, with the desk giving a target date once your item list and container plan are locked. Timelines vary by volume and material.